DUR DOUX

Dur Doux pronounced (dur “do”), translates to Hard/Soft. The label was built on the concept of wearability with an avant–garde sensibility. Dur Doux’s signature comprises of unexpected shapes, details and fabrications. The essence is strong, sensual, and feminine and gives powerful edge to sophistication. A new line interpretation for shape is born with a unique balance created by the play of hard and soft elements.